Danish brand WOOD WOOD presents AW13 "The Club" collection at Tsvetnoy Central Market

Located on the second floor of Tsvetnoy Central Market, Danish brand Wood Wood's corner is something that cannot be missed. Mostly because of the infusion of cool Scandinavian design, the beautifully crafted leather accessories that catch your eye instantly and the very friendly, laid-back staff that make you feel at home.

Friday, the 4th of October, Wood Wood presented their latest AW13 collection, called "The Club" in their cozy corner, with some great music played by Strelka Bar's Art Director, Natasha Ganelina and Copenhagen's finest brew, Carlsberg of course. Great way to end the week huh? Let's not forget to mention that invitees to the WOOD WOOD soiree were given goodie bags with the brand's latest lookbook, discount vouchers and a CD, part of WOOD WOOD's Muzak project.

So people were invited to enjoy some beers and explore the latest must-have pieces from the collection, whilst listening to some banging tunes. "The Club" features some great tailored pieces, warm sweaters and androgyny looks in the womenswear category. The laptop and Ipad cases, as well as the coin and business card leather holders are statement pieces that mustn't be excluded from one's day-to-day outfits. You can also find some great hoodies and caps, for both men and women, that can easily be mixed into elegant outfits with a little bit of imagination.

All in all, this collection is addressed to a very urban, outgoing, active and fashion-forward crowd, combining sports-inspired garments with classic, timeless pieces. Do you think it's time for your wardrobe to experience a Scandinavian design infusion? Well, then I think you must make your way to Tsvetnoy while you still can!

ЭРМЕС ПАРИЖ or simply Hermès Paris

Stoleshnikov Lane, Moscow

There is alot to be said on how international brands have entered the Russian market and the way this has been adapted in terms of merchandise, store layout and design, e-commerce and price. But what strike me the most is that from all the international luxury brands to be found on Stoleshnikov Lane in Moscow (this is the equivalent of London's New Bond Street), Hermès Paris is the only brand to have  changed their logo and translated it into Russian. ЭРМЕС ПАРИЖ have some very cute window displays to show off their most beloved accessories and tableware to their Russian customers.

In an attempt to maybe reach out to all those outgoing, jet-setting Russians, that are keen on their leisure activities and relaxing holidays, Hermès Paris has associated sports such as golf, tennis, cycling and badminton with products from their new in-store collection. Assuming that the target-customer is one to follow the sun and leave Moscow during the harsh winter months.