YMC's Understated Luxury - London Collections Men AW14

The best thing about London Collections: Men is that most of the collections presented during the schedule are the result of a successful collaboration between designers and other brands with the aim of improving the functionality, tailoring, quality and wearability of the end products, without compromising on the innovative design.

So this is how YMC London brought yet another exciting collection on the catwalk, a combination of smart tailoring and sporty casual pieces. In a colour palette of navy, jade, black and burnt red and an array of light-hearted prints including stars, stripes, florals and spiral prints, the collection offers an entire wardrobe for the YMC man (p.r.).

Aurora Fashion Week - Artem Shumov's Morning Glory SS14 collection

Leaving little to the imagination of his guests, Artem Shumov showed us that his latest collection is versatile, unpredictable, comfortable and easily strippable. However, just as easy to be put back on when in need, wrinkle-free. 

The designer's SS14 menswear collection was presented during this season's AFWR in St. Petersburg and it was the best eye-candy for all the girls there. Not only did we get to see good clothes up front, but we got a little bit more than we asked for: some hot naked bods and Artem's models showing us there is no shame to pull off your pants in public.

If one can refrain from looking at the models' abs , then there is a beautiful collection to be discovered. I  mostly enjoyed the fabrics and materials with very discrete shiny, satin effects. The tailored shirts and jackets were exquisite and the leather accessories complemented the looks perfectly.

I am still trying to figure out the reason behind the models' undressing in front of the crowd and the only thing I can come up with, is the practicality and simplicity that Artem Shumov wanted to communicate through his collection. I believe this is a collection to stand out to every man's desire : easy, comfortable, with a laid-back feel but incredibly elegant and just a joy to take off! Beautiful design combined with an accessible functionality.

"Models undressing because this collection was about Morning when a person is wearing something...The most comfortable and private time for people" - Artem Shumov

Spencer Hart SS14 - London Collections Men

What better way to end the second day of London Collections Men, than getting our boogie on, watching the new Spencer Hart collection? With names like Scott Schuman of the Sartorialist and high-profile model David Gandy in the crowd, champagne being poured at every corner and a new Nick Hart designed CLS AMG Mercedes Benz waiting to be unveiled, what more could we want?

Firstly focusing on the collection, we must admit one thing, we couldn't name one look that we didn't like. As always, Mr. Hart has given a modern, effortless touch to some timeless, classic, Savile Row pieces, combining beautifully tailored jackets and trousers with colar-less tunics and sandals. 

The music is one of the key sources of inspiration for the designer, as he himself admits. Alot of what he listens to, gets translated into his designs; this resulting in a casual, relaxed collection, with comfortable pieces. Some models even decided to give us a boogie demonstration in the finale, which made us think that this is probably the most accurate indication that one thing is certain : Spencer Hart's clothes not only look good but make you feel even better.