WHYRED XV AW14 - Mercedes Benz Fashion Week Stockholm

In honour of its 15th anniversary this year, Swedish brand WHYRED have named their latest AW14 collection, presented during MBFWSTHLM, XV (fifteen). This was a great opportunity to celebrate the past and present, dreams and reality and everything that could have been or can be/become. The true values of the brand are reinterpreted each season, bringing WHYRED to it's present leading position in Swedish and international fashion: contrasts, fashion well made, art, music and tailoring. None of these values couldn't be more current and timeless. 

The anniversary collection of this season reflects the brand's core image : the tailored pieces work so well with the nonchalant personality of the WHYRED customer; there is a clearly noticeable relaxed elegance about this collection. Contrasts are also to be found in most of the looks presented on the runway, these come in shapes and silhouettes, colours and materials: from silk to heavy cottons, shiny, metallic accents to matt surfaces, curve-embracing garments to loose, baggy ones. 

The "X" in the name of the collection is also an homage to Sven X:et Erixson who is part of WHYRED and the brand's history with different artists. (p.r.)

Nian AW13 - Runway Collective during Fashion Scout

Turkish designer Nihan Buruk's AW13 collection was presented as part of Runway Collective during London Fashion Scout.  She has made her London debut with a very strong collection, consisting of coherent androgynous looks, from make-up and hair to accessories and footwear. The colour palette was kept to a minimal, concentrated on white, black, grey, a touch of bright red and rainforest green.

Tailored pieces like jackets, coats and trousers completed the androgyny looks, however the details and shapes of the garments would hide a certain delicate and feminine sensitivity. What most surely will be a strong trend for the next season, Nian's collection is defined by contrast and texture, by shiny versus matte fabrics.

I do hope to see the designer's upcoming work in next season's Fashion Scout as there is undeniable potential and substance here. It was a very structured, fluent collection with rock and grunge influences.

Fyodor Golan - Fashion in Motion at the Victoria and Albert Museum